10 powerful Facebook Ad Examples in 2023

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10 powerful Facebook Ad Examples in 2023

One thing i love about Facebook ads is how much creative freedom the platform offers. No matter what your product or message might be, you can craft something to suit your needs.

infant, you don’t need to be a creative genius to make it happen. With a much-needed dose of inspiration from the following Facebook ad examples, you can better understand firsthand what makes an ad “work.” This combination of paid ads and promo posts not only shows the diversity of Facebook ads at large, but also that there is no “one-size-fits-all” formula for engagement.

And with that, let’s dive in!

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1. AirAsia

Let’s start by smashing the myth that Facebook ads need to be complicated. This static-image promo from AirAsia screams “simplicity,” but ticks all the boxes of an effective ad.

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What makes this ad work? Economical with words, this ad’s copy doesn’t pull any punches. The bright imagery is enough to stop scrollers in their tracks, while power words like “FREE” and the limited time offer are both powerful motivators.

2. Sephora

In case you missed it, Facebook explicitly wants brands to produce video content given its ment rate. This is exactly why video ads are booming right now, including this Sephora campaign which resulted in a 41% higher click-through rate than their previous ads.

What makes this ad work? There’s a lot going on here visually, which helps the ad succeed in standing out in users’ feeds. The ability to showcase multiple promotions and products via video in a matter of seconds helped the ad reach beauty buyers of all shapes and sizes.

3. Project Repat

Despite popular belief, you don’t need a massive budget for your ad creative. While many of these Facebook ad examples come from bigger brands, Project Repat’s success story proves the marketing firepower of something as simple as a snapshot.

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What makes this ad work? Using a customer as a billboard is a brilliant move given how well user-generated content converts. Less-polished ads can actually work in your brand’s favor given the phenomenon of consumers becoming blind to traditional marketing messages in their feeds.

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4. P.F. Chang’s

A staple of old-school advertising, sweepstakes still work as proven by P.F. Chang’s 3x engagement rate to win over entrants. This ad highlights the fact that not all ad objectives are created equal, again signaling the sheer diversity of Facebook’s platform.

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What makes this ad work? Giveaways and contests via social media are still effective, granted you provide a compelling prize for your entrants. This ad’s simple imagery contrasts with its big-ticket prize, perhaps making it feel like a sort of hidden gem for entrants.

5. Pura Vida

A shining example of carousel ads in action, this ad definitely dispels the notion that Facebook ads have to be boring. The creative, interactive nature of this carousel campaign actually resulted in Pura Vida selling 20x as many unique products.

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What makes this ad work? The combination of eye-popping imagery, user-generated content and a socially conscious message help this ad totally kill it. Each slide essentially represents a separate ad in and of itself, allowing plenty of room for experimentation and more opportunities to convert.

6. Porsche

Just when you think you have Facebook’s platform totally figured out, they throw something new at you. Perhaps the most new wave of our Facebook ad examples, this ad implements a carousel including videos and a messenger bot to boot.

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What makes this ad work? Pretty much everything about this ad is interactive. Want to chat it up with the Porsche bot? Want to see the firsthand accounts of drivers having a blast? Users have plenty of places to click and different ways to experience the ad.

7. Loot Crate

The ultimate goal of any ad is to, well, not feellike a sales pitch. Despite the fact that Loot Crate links to their product in just about every single post they make, their promos are never in-your-face.

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What makes this ad work? Asking questions is a smart move in the face of Facebook’s algorithm which emphasizes engagement. Just peeking the number of shares this post scored relative to likes and comments, discussion-based ads promos are a proven way to get people talking.

8. Dollar Shave Club

Well-known for the humorous ad campaigns, this rather straightforward promo from Dollar Shave Club performed incredibly well. Resulting in an increase of subscribers by 1.5x, this ad shines due to its simplicity.

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What makes this ad work? Pun intended, this ad cuts directly to the point. The curiosity-driven copy and competitor call out was enough to pique users’ interest and likewise drive them to the comments section.

9. TOMS

Unlike many of our Facebook ad examples, this is one of the few that isn’t totally about dollars and cents. TOMS generated a ton of brand awareness as a result of this canvas ad without explicitly highlighting their products.

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What makes this ad work? The lack of a concrete promo or CTA makes us ask “What’s this all about?” The striking visuals and memorable tagline also work in TOMS’ favor here.