Quora review: How to use Quora for marketing your business in 2023

WHAT IS QUORA

Quora is an American question-and-answer website where questions are asked, answered, and edited by Internet users, either factually or in the form of opinions. … Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

Quora is an information exchange site that discourages low-quality answers and requires users to use their real name to sign up. There are many professionals on Quora, and as such, you can expect to get great answers and have intelligent discussion on this site.

Quora was co-founded by former Facebook employees Adam D’Angelo and Charlie Cheever in June 2009, quora networth  was $80 million in 2014 that pegged it at $900 million,currently quora is worth $1.8 billion.

also read The Importance of Email Marketing in Businesses and Top 10 Email Marketing Service Provider

Is quora safe?

quora is very safe and secure, you can share your information, address, phone number or any photos, you are on a safe platform.

Why is Quora a smart place for marketers?

Quantcast estimates nearly 775,000 people access Quora each month in the U.S. alone, which is a significant audience of well-intentioned curious knowledge-seekers.

For marketers, there are a handful of really great reasons why Quora might be worth considering. The KISSmetrics and dlvr.it blogs list some of the best:

1. Gain exposure to Quora’s 700,000+ monthly visitors
2. Build expertise and authority on your chosen topic
3. Learn from others—users, customers, industry experts
4. Answer questions about your product
5. Find out the questions people are asking about your product or industry

Of course, gaining direct ROI from Quora is not the number one goal—the same as most social media sites. Ash of SmartHustle puts it this way:

6 Mistakes you should never make on quora.com

• Mistake 1: Capitalization & abbreviation errors.
• Mistake #2: Not using “Import from an existing ad” button.
• Mistake#3: Not importing keywords to find topics.
• Mistake #4: Beginning excessively broad.
• Mistake#5: Not barring irrelevant questions.
• Mistake #6: Opting for lowest bid.

also read 6 successful ways to start an affiliate marketing business with less income in 2023

How to create an account on Quora.com

1. Join Quora.

Simply go to the Quora homepage and sign up with either your Google account, Facebook account, or your email address.

2. Select at least 10 topics to follow.

Once you’ve signed up, a modal window will be displayed asking you about your interests and giving you numerous topics. Choose a least 10 topics that are closely related to your blog topic. If you feel that the topics are too general, it’s all right to choose other topics that may sound unrelated, as you can always change these later.

Quora will show you content based on the topics you’ve selected here. Next, Quora will ask you what topics you know about. Choose relevant topics that have the most followers.

Quora will also ask you if you know other languages. This is entirely optional, so feel free to skip it.

3. Fill out your profile.

When you’re filling out this part, keep in mind that your profile should establish that you are trustworthy and credible. Provide information as truthfully and accurately as you can.

Start by clicking on “Add profile credential.” Make this part count because your profile credential will be displayed by default on every answer you write.

Then, click on “Write a description about yourself.”

Aside from your profile credential, your description is crucial in first impressions, since users clicking on your profile photo from your answer will see this first.

When you write your description, make sure to use words that you’d normally use. Include some social proof if you already have it, then link to your blog at the end. Finally, proofread your description to make sure there aren’t any typos or clumsy grammar.

4. Post a high-quality profile photo.

Choose a profile photo in which you look presentable but approachable. If you can, use a professional headshot. Also, it’s advisable to use the same photo as the one you use in your blog and social media accounts.

also read 5 Steps to use Pinterest to promote your business Products, Audience, and Sales

5. Complete the employment, education, and location credentials.

The more information you provide, the more professional and credible your profile looks.

6. Connect your social media accounts.

Quora allows you to share your answers on Twitter, Facebook, and LinkedIn. Connect your social media accounts via the Settings option on your menu.

7. Optimize your privacy settings.

Even your privacy settings can be adjusted to maximize your visibility inside and outside Quora. First, access your privacy settings via Settings > Privacy.

The best way for your Quora profile to be displayed in the search results when someone does a search for your name is to allow search engines to index your name, so make sure that box is checked.

Also, you want anyone who sees your answer and thus your profile to be able to get in touch with you, so select “Allow any person on Quora to send me messages.” The same goes for anyone who wants to comment on your answers and posts, so check this box as well.

How use quora for marketing

below are 12 strategies on how to use quora for marketing

also read How to start and Grow an SEO Consulting business

1. Create the optimal Quora profile

A good profile is very important,Every time you leave an answer, a bit of your bio is viewable right at the top.

This is a great opportunity to extend a little branding.

Quora shows the first 50 characters of your profile (your name and bio) as a tagline above your answer. 

Mention your brand name as close to the beginning as you can and make the most of your 50 characters.

Your full bio can contain clickable links and even @-mentions of other users.

In addition, you can have topic-specific bios. So you could mention your social media expertise when answering social media questions and your engineering expertise when answering questions about code.

To set up a topic-specific bio, click on your profile page. In the right column, you’ll see a list of “Knows About” topics. Next to each topic is a link to “Describe your experience.” Clicking here will let you set the topic-specific bio.

After this, go ahead and complete your Quora profile as much as possible.

• Add a detailed About Me section
• Add your areas of expertise
• Add your interests
• Your cities
• Schools & colleges you’ve attended
• Previous companies
• Connect your other social media accounts

All this helps you get found on Quora and may make it easier for people to seek you out when they’re looking for Quora users to answer their questions.

And if you’re brand new to Quora, spend some quick time browsing the answers and upvoting any that catch your eye. Upvotes appear on your public profile straight away and can be a good sign that you’re active on the site.

also read 10 Importance of business rebranding and Ideas

2. Track topics with notifications

One of Quora’s best benefits for businesses is a fun type of market research.

You can learn what people are asking about your industry.

And you can have these questions and answers sent to your inbox every day. 

To get started, simply type into Quora’s search box the topic you’d like to follow. Quora will give you a list of autocompleted suggestions, and when you click through to a topic page, you’ll even see an extra list of related topics to follow along the side.

You can also search for users to follow and be notified of their newest answers.

For blog posts, search for the blog name or author and click to follow the blog to receive updates for every new post.

To make sure that your email notifications are set up properly, go to your Settings page and click on Email & Notifications. Here you can completely customize the frequency and specificity of the email you receive from Quora.

Additionally, each time you log into Quora, your home feed will contain the latest and greatest from the topics, people, and blogs that you follow.

3. Find the best questions to answer

You can answer any question you’d like on Quora, which is a great way to get involved in the community and share knowledge.

If you’re looking for a strategic way to answer questions, here are some things to consider.

• Search for your chosen topic. This will narrow down the questions significantly.
• Choose a topic that fits your business, that you’ve written about recently, or that you have meaningful stats for.
• Find threads with lots of upvotes. The upvotes signal that the questions are viewed a lot. A popular answer here could potentially lead to thousands of views per day (and dozens or hundreds of clicks back to your site).
• Find new questions. You stand a greater chance of bubbling up to the top of the answers list if your answer comes early.

also read Steps to Manage Digital Marketing for Small Businesses

4. Answer a question with authority

As you spread knowledge, you gain expertise and influence. Perhaps Quora’s most immediate benefit for marketers is being seen as an authority on a certain topic.

Answer a question, provide great value, and your influence will soar.

So what makes for a good answer?

The Crazy Egg blog calls the best Quora answers those that provide statistics, sources, and references—a good and short answer that points to an external resource.

“Good and short” could involve any number of factors:

• Passionate about the topic
• Personality
• Specific
• Focused
• Storytelling with takeaways

And then once you’ve written your “good and short” (and valuable) answer, you can add a link to what you’ve referenced, which is particularly great if the info is available in longform on your blog or website.

Here’s a great example of an answer that fits a lot of these qualities—brief, specific, focused, includes a link to learn more (and is well-formatted, which I’ll touch on a bit later).

5. Re-answer questions you’ve answered in your blog (and link to your answer)

Now we’re getting a bit into the realm of repurposing content—making your blog posts and articles provide value long after they’ve published.

Say you’ve written an article with a lot of answers on a common question or problem.

Take that blog post, dig out the questions that you’ve answered, and go find these questions on Quora.

Then you can simply share your answers to the Quora questions, linking back to the blog post for complete details.

also read How to start an online coaching business in 2023

6. Build a Quora page for your business

Much like Wikipedia, anyone can create a page on Quora about anything.

This makes for a great chance to build a company page for your business.

To do so, start by searching for your business’s name in Quora.

From the results page, if you don’t see the name listed as a topic, you can look in the right sidebar underneath the “Add Question” box and click the link to “Create Topic.”

This gives you the option to name the topic and add a brief description.

Once your topic is live, you can request for the Quora community to review the topic. This is particularly helpful for people wondering if they should invest in a subscription to a service or otherwise get involved with a company. For you, it’s a great way to add a bit of social proof and testimonials to your brand’s presence on Quora.

7. Perform research on a topic

What are people asking on Quora?

These questions can lead to great blog posts.

There are a couple of ways to do this.

1. Flip through the questions-and-answers from the topic that your blog covers. Check to see the popularity of the threads. Are there lots of upvotes? Lots of conversation? These might make great blog posts.
2. Validate your idea with Quora. If you’ve already got a seed of an idea, search for it on Quora to see what people are asking about it. You might find a particular direction to take or a new angle—or even just the validation you were looking for!

also read list of home based business ideas you can venture into while you are being trapped at home by Corona Virus (COVID-19)

8. Get quick & easy crowdsourced content

Not only can Quora help you come up with story ideas, it can help you come up with entire blog posts.

This idea of crowdsourced content follows a bit in the mold of a roundup post. Ask people their opinion on a topic and collect all their answers into an article.

With Quora, you can ask for stories or experiences that people have had (rather than a specific, closed question with a single right answer). Some great examples of questions like these include:

1. What is a good social media marketing plan?
2. How do I get more subscribers?
3. What is the best email marketing blog?

If it’s a general question where the value comes from any and all answers, you can leave things here. If you’ve got a question that’s quite specific to those who know their stuff in your industry, then you can go through a couple extra steps.

First, make sure your question is unique and categorized correctly. This will help the right people find it.

Second, invite certain Quora users to answer the question. You’ll see this option after you’ve posted your question to Quora (see below).

Andrei Petrick of Search Engine People has a good way of sifting through the users here. Look for Quora users with the following qualifications in mind:

• Have many responses in the category your question resides in
• Good response rate
• Cost – are they free to ask or will it cost you credits

If you know who the experts in your field are, you can look them up by name and ask them to answer.

Once the answers come in, you’ll have the basis for an excellent roundup post with a good variety of sources and input.

also read Google Adsense Review: all you need to know about google adsense approvals, policies, payment method and earnings

9. Discover new headline ideas

Much like you might do a bit of headline research by typing your keywords into a Google search (autocomplete is a great way to learn how people ask things), you can do the same with Quora.

1. Type in your keyword into a Quora search.
2. Filter the results to only show questions.

What you’ll see on the results page is how people ask their questions about your chosen keyword and, therefore, how you can frame your content.

The most popular questions in terms of answers and upvotes can be a signal about the value of the way things are worded. And it can all help with writing headlines for your next blog post.

also read Step by Step Guide on how to add your business to Google Map

10. Help with customer support and influence

One of the biggest benefits for Quora is building authority. And right behind that is this:

Use Quora to provide customer support to your users and to provide a positive influence to discussions about your product.

Like all other social media channels, Quora lets you communicate directly with customers. On Quora, they may be asking questions about your product specifically, and what better feeling than to have those questions answered by an employee of that company—or even the CEO.

11. Analyze your Quora stats

Quora provides free analytics for all users, showing you a detailed breakdown of the following:

• Views
• Upvotes
• Shares

And displaying these stats for each of the following categories:

• The questions you ask
• The answers you give
• The blog posts you write
• All the content you contribute

Crazy Egg has some helpful ways to analyze these stats to best help with your Quora marketing:

Each answer provides stats for the number of times it’s been viewed, and by which users. If you click on “# views,” you can see how readers are being led to your answers. Are they finding your content through your profile, through tagged topics, or through random browsing?

By visiting your personal views page, you can also obtain an overall assessment of who’s seen your answers. A quick glance through these stats will tell you which avenues can give you the most coverage.

12. Start a Quora blog to repurpose your content

One neat way to get involved on Quora—besides the standard question-and-answer format—is to start blogging. 

At Quora, you can create a blog and publish stories.

To get started, click on your profile and navigate to Blogs. You’ll be able to create a blog and customize its name, URL, and description.

Then, add whatever content you choose.

Just like LinkedIn content, these posts get circulated around the Quora network, and you can share your posts on social media to attract readers and followers.

We’ve recommended Quora as a possible option for repurposing your existing blog content. Bloggers like James Clear do this to great results.

also read all you need to know about pay per call networks and top 11 best pay per call networks to try in 2023

13. Format your answers in an eye-catching way

Quora may not be known much as a visual network, which means a there could be a big opportunity if you’re able to include some visuals in your Quora content.

Many of the top Quora users add images to their answers to help support their point. And these images, while first of all helpful, are also great attention-getters. See how they’re included in the Quora answer stream here.

The first photo in an answer will appear as a thumbnail beside the answer when viewed in the question stream.

Beyond photos, you can also add some custom formatting to your answer, helping it be more readable and hopefully gain a few more upvotes. Here are some formatting tips to try:

• Bolding or italicizing headings
• Numbered or bulleted lists of points
• Hyperlinked text
• @-mentions of Quora users or topics

CONCLUSION

Quora is a great platform for writers, you get to see nice questions and answers, some publishers actually use quora to fetch topics for their blog post, ya!

the best part of quora is you can use the platform to market your business as said above, just make sure you Create a great profile so that anyone who wants to learn more about you can do so and be able to click through to your website or other social profiles, Follow topics in your industry. Become an active participant on these topics by posting thought-provoking questions and valuable answers. When appropriate, include links back to content on your website for more information, but don’t spam, Find people to connect with on Quora by looking at the top answers and followers of a particular topic,Create and contribute to boards on topics in your industry. Share content off and on Quora to create valuable information that other Quora users will want to follow.

if you can do those bold steps you will have a nice experience with quora.